1993
Founded in Canada, Aisle begins with the creation of washable cotton cloth pads—laying the groundwork for an emerging category of reusable alternatives to disposable period products.
Our Story
Founded in Canada in 1993, Aisle has helped shape reusable period care and leakproof underwear from the start. For decades, we’ve designed underwear that performs better and lasts longer—guided by the belief that businesses can be built responsibly, for people and the planet.
Early Product Breakthroughs
2004
Aisle introduces the first commercially available leakproof period underwear, helping define another new product category focused on performance and sustainability.
Setting Higher Standards
2008
Aisle mentors the Ugandan startup AfriPads, contributing to the growth of a now-thriving social enterprise employing hundreds of people.
2011
Aisle releases its first formal statement on trans inclusion, removing gendered language across the brand to better reflect the people it serves.
2012
Aisle becomes one of Canada’s first Certified B Corporations, formalizing its commitment to accountability, transparency, and long-term impact.
2015-2016
Aisle supports the campaign to eliminate Canada’s tampon tax and launches the first leakproof boxer designed specifically for trans masculine customers. The company also receives B Corp’s Best for the World designation for social and environmental leadership.
A Brand Built To Last
2019
Aisle reaches a major milestone reaching over 200 million disposable period products diverted from landfills through reusable alternatives.
2020
The brand evolved from its original name, Lunapads, to Aisle, and celebrated the completion of the category’s first full lifecycle analysis, which quantified product impact from cradle to grave.
2024
Following a thoughtful transition to a new generation of leadership, the Aisle community rallies to support the brand’s next chapter, reaffirming the trust built over decades.
Materials + Construction
What sets Aisle apart is how our products are built.
Extended Coverage
Extended coverage provides protection where leaks actually happen, without added stiffness or padding.
Stitched Not Glued
Stitched—not glued—construction improves durability, next-to-skin comfort, and wash longevity
Natural Fibres
Natural fibres selected for breathability and comfort support long-term wear.
OEKO-TEX® certified, PFAS-free
Third party tested materials ensure safety against the body.
Responsibility, Built In
As a Certified B Corporation, we’re held to rigorous standards across design, sourcing, manufacturing, and longevity.
We focus on choices that reduce waste over time, prioritize safety against the body, and support transparency and accountability. Designing products that last is one of the most effective ways to lower impact and increase value.
For People and the Planet
We design for real bodies and real lives. That means supporting the people who wear our products, respecting the people who make them, and protecting the planet they come from.
Our commitment shows up in how we design, how we manufacture, and how we continue to listen and learn—recognizing that long-term care requires long-term thinking.
Looking Ahead
Our work is ongoing. We continue to invest in better materials, better construction, and better standards so our leakproof underwear can keep performing, comfortably and responsibly, for years to come.
If you have questions or suggestions we'd love to hear from you.